Rebecca Minkoff Fall 2013 “Digital for Fall” ad campaign

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Rebecca Minkoff is making good of her upgraded budget by releasing a new digital ad campaign for her Fall 2013 collection. Alice Weber is the face of the August advertising package which is making circulation on all juggernaut fashion sites like WWD and style.com. The campaign pegs all the prime wardrobe real estate of fall with a white moto jacket, updated camo trench, and a cleaver olive puffer, all pulling at my coin purse strings.

Don’t forget to take a peek at the video campaign and Rebecca’s Fall 2013 runway at the end of post!

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