Gwen Stefani for Design With Purpose

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Saying goodbye to her fashion love child must have finally given Gwen the fever back because the news of her teaming up with Michael Glasser hit the fashion world like a sledge hammer and we want more. According to WWD.com Glasser (who is the brain child behind 7 of All ManKind, Citizens of Humanity, and Rich & Skinny denim) was inspired to bring more to the market then denim when he was “playfully” scolded by a Neiman Marcus buyer saying “ If you show me another five pocket jean, I’m going to punch you.” ….(WHOA)

1522069_10152252899329873_1344246293_nClearly the message was received and Glasser decided to tape into the style genius of singer, mother, designer, and all around FASHIONEATER Gwen Stefani. DWP, which stands for Design With Purpose will be steering clear of a heavy denim line and zeroing in on a slouchy, tapper pant which Gwen is know for. The collection will also cater to motorcycle vest, tees and tanks all targeting a “this is my boyfriends shirt” vibe.

The 18 piece collection is set to launch spring 2014 ranging from $80 to $130

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