H&M Launches Denim Line from Used Clothing


Hitting stores towards the end of February, H&M will be launching it’s eco-friendly line of denim. In 2012 H&M launched a program allowing customers to bring unwanted clothing to be donated and in return getting a discount towards their next purchase… and now the the clothes are being put to use. The denim line will will feature vest, jackets, shirts, and jeans in many washes with each item contains 20% of recycled fibers from the donated items.


It seems as if the H&M is growing constantly in it’s efforts to becoming a strong sustainable brand.

Will you be shopping their new denim collection?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s