Hitting stores towards the end of February, H&M will be launching it’s eco-friendly line of denim. In 2012 H&M launched a program allowing customers to bring unwanted clothing to be donated and in return getting a discount towards their next purchase… and now the the clothes are being put to use. The denim line will will feature vest, jackets, shirts, and jeans in many washes with each item contains 20% of recycled fibers from the donated items.
It seems as if the H&M is growing constantly in it’s efforts to becoming a strong sustainable brand.
Will you be shopping their new denim collection?