February 6th, 2014 served as the kick-off day for the inaugural LAUNCH NYC Fashion Week–a new 8-day Fashion Week that incorporates runway, retail & showroom into one seamless experience at a beautiful 5,000 square foot storefront space on West 17th Street. Launch NYC’s mission is to relaunch the American fashion industry. They are a dedicated factory supporting the passionate process from designer concept to consumer. Launch NYC is bringing the industry back and doing it quite stylishly!
The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers, and was produced in partnership with photography retailer Adorama. The day was divided into two event times Ready-to-wear and Demi Couture.
Check out the Ready-To-Wear collective and behind the scenes below :
Hear and Noble
Vaunt & Sol