All Eyes on: Calvin Rucker


There is no better feeling then being introduced to a brand that embodies your personal style. Created by in November 2011 by Caroline Calvin and Joie Rucker, the duo have created lines for 8 seasons, flourished from 10 stores on the west coast to over 200 stores nationwide, and been a staple brand at Coterie since debut.

Since meeting as designers at Levi’s® in San Francisco, the duo have developed into a force that share an amazing eye for detail, and an iron stance in the world of business. These surf loving Malibu natives, effortlessly stretch beyond their design passions by merging their entrepreneurial talents resulting in the successful Calvin Rucker brand.


Caroline Calvin (left) and Joie Rucker (right)

(Caroline Calvin, former VP of Global Design for Levi’s, developed brand building strategies, global product alignment, commercial and designer price points, and collaborated with influential designers in the industry while at Levi’s.

Joie Rucker began her career as a design assistant to multiple companies such as Erickson Outdoors and Sam & Libby Apparel (Sam Edelman). As a senior designer at Levi’s for 5 years,  she left to become the VP of Design at GUESS jeans. With her entrepreneurial ambition and experience with Levi’s and Guess, Joie created two lines that are still widely recognized today- Joie and Rich & Skinny.) Credit: Amanda Haynes 

The Calvin Rucker girl always leads with an unique, chic sense of style; comfortable in her skin while blending the perfect amount of femininity and edge. I gravitate towards this brand because of it’s elegant yet provocative edge, embodying the chic modern woman.


Check out the rest of their 2014 Holiday & Past collections on link below

(fair warning.. YOUR GOING TO LOVE IT !!!)


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